We employed a Brand Identity Prism to vividly illustrate the distinction between the brand’s desired identity and how it’s perceived by its customers.

Our comprehensive analysis delved into internal factors affecting the business, uncovering strengths and weaknesses, while also exploring external factors such as opportunities and threats. This approach allowed us to proactively address future business challenges, minimize their impact, and seize opportunities for success.

Our research primarily focused on elevating brand awareness and crafting a value proposition that would position the brand at the forefront. Our central objective revolved around resolving counterfeit issues within the wine and champagne industry and formulating blockchain strategies to enhance supply chain transparency, thereby establishing credibility and trust with consumers.

To gain a deeper understanding of the target audience within this industry, we meticulously constructed customer personas. These personas delved into consumers’ life choices, pain points, and purchase decisions. We also considered the demographic and geographic profiles of the ideal consumers.

A pivotal concept revolved around crystallizing the brand’s values, embodied by the name “Crystalline,” signifying purity, nature, and exclusivity. We proposed the development of a dedicated mobile application for buyers, featuring a QR code that provides transparency throughout the winemaking process, thwarting counterfeiting and ensuring authenticity, ultimately bolstering consumer trust.

The blockchain data encompassed grape growth conditions, including soil type, sunlight exposure, temperature, rainfall, and humidity levels. It also extended to the harvesting process, labor conditions, and various winemaking stages, offering consumers unparalleled insight into the brand post-purchase.

Our marketing strategy emphasized education, underpinned by a social media content plan highlighting the significance of transparency and the advantages of selecting a brand with enhanced accessibility. We incorporated Search Engine Optimization and Search Engine Marketing to monitor and analyze both organic and paid traffic, driving potential consumers to the brand.

To further promote the brand, we employed event marketing, creating experiential opportunities to showcase the brand’s innovations and raise awareness. We introduced a certificate of purchase, subject to authentication, as well as personalized handcrafted notes to demonstrate appreciation to customers, fostering emotions and a sense of importance, ultimately building loyalty and brand recall.

In terms of Key Performance Indicators (KPIs), our 12-month goal included achieving a minimum of 3,000 mobile application downloads, with at least 2,000 users registering and creating accounts. We anticipated at least 1,000 QR codes scanned, contingent upon the number of registered users. Additionally, we aimed for each registered user to spend no less than 1 hour per week on the application, as it offered engaging features to entertain and educate consumers simultaneously.